Paco Rabanne
Growth through global repositioning and the launch of 1 Million.
01 / Leadership & results
Global Brand, Marketing, Communications & Digital leadership
Julien Bessaud
20+ years of international Brand, Marketing, Communications and Digital leadership, General Management experience and hands-on transformation delivery.
One goal: build customer preference, drive profitable growth and create long-term value.
Leadership experience
ClarinsL’OréalPuigOBO
Explore the experience
Selected results I contributed to
Armani Beauty
Global growth, including +65% US e-commerce growth.
Clarins
Budget optimization across marketing, content and media operations, including AI.
OBO
Revenue growth, combined with +7 margin points.
Experience
Julien Bessaud - Founder & Executive Advisor, The Brand Alchemy
Executive perspective. Hands-on leadership.
Connecting brand, marketing and transformation to build customer preference and drive profitable growth.
Global perspective.
Accountability for results.
Global and market leadership at Clarins, L’Oréal Luxe/Armani Beauty and Puig, at corporate level and for Paco Rabanne. A 23-brand scope within L’Oréal Consumer Products France. General Management of OBO, an international creative services agency. Earlier experience at Publicis, Havas and Le Monde.
Multicultural teams of up to 45 professionals responsible for markets across Europe, the Middle East, the US, Asia and Latin America. A global perspective with a strong understanding of local market dynamics.
Experience delivering across small and mid-sized businesses, international groups, family-owned companies and listed corporations. An approach adapted to their priorities, organizations and resources.
Set direction, mobilize teams, develop talent and take accountability for results. Experience that supports permanent executive leadership, transformation mandates and focused engagements.
References
Selected organisations & brands
Deep category expertise.
Cross-sector relevance.
Experience built through executive leadership roles, brand responsibilities and selected advisory engagements - from luxury and beauty to consumer goods, food, retail, telecoms, media and creative services.
Luxury, beauty & fashion
ClarinsL’OréalPuig
Armani Beauty
Prada BeautyValentino BeautyANA-KĒ
Rabanne
Beauty & Fashion
Beauty & Fashion
Consumer goods & food
L’Oréal ParisDessangeGarnier
MixaDopCadum
MennenEau JeuneSavon le naturel
FluorylHappyvoreLactalis
International
International
Retail, telecoms & services
AuchanLycamobileBxM
Media & creative services
Le MondeLe Monde
Publicité HavasPublicisOBO
Publicité HavasPublicisOBO
Selected names shown to illustrate the breadth of experience. Roles and scope vary by organisation.
Beauty · Luxury · Premium · FMCG. Brand differentiation. Customer understanding. Hands-on execution. Expertise built in these sectors, adapted to other industries to strengthen positioning, accelerate growth and deliver transformation.